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Our mission

There's no better feeling than helping others turn their dreams into reality. We should know — we've been doing this for 115 years.

The Ameriprise Financial mission

Ameriprise Financial delivers financial solutions for today and tomorrow through a comprehensive and personalized financial planning approach built on a long-term relationship with a knowledgeable advisor.

How we do business

We believe that life – and financial planning – is about more than money. It's about people, opportunities and dreams. Based on that belief, we've developed principles that have helped us grow into the largest financial planning company in the United States1.

Always be personable and approachable

To us, "personable" means having an advisor with whom you can collaborate and on whom you can rely. That's why our advisors work one-to-one with clients to guide them through the financial planning process.

Focus on dreams, not numbers

We've grown into the largest financial planning company in the country by taking a genuine interest in our clients and what they want.

Stay in touch with clients

Lives evolve and needs change. We regularly update our clients and make ourselves easily accessible to help meet their financial needs.

Plus, our investment-management professionals continually monitor the market to identify opportunities and share insights with our clients.

Keep improving

Our team is continuously developing and implementing new, sophisticated products and services to meet our clients' evolving needs.

Anticipate client needs

Our capabilities span many types of products and services. We utilize our know-how to help clients in these areas:

  • Financial planning
  • Asset accumulation
  • Income management and insurance

1 Based on the number of financial plans annually disclosed in Form ADV, Part 1A, Item 5, available at adviserinfo.sec.gov as of Dec. 31, 2007, and the number of CFP® professionals documented by the Certified Financial Planner Board of Standards, Inc.

2 Based on the number of financial plans annually disclosed in Form ADV, Part 1A, Item 5, available at adviserinfo.sec.gov as of Dec. 31, 2008.

3 As of December 31, 2008

4 Ameriprise Financial Third Quarter 2009 Statistical Supplement, Oct. 21, 2009.

Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions or to all clients.

Ameriprise Financial Services, Inc. Member FINRA and SIPC, is an Equal Opportunity Employer.

Ameriprise Financial cannot guarantee future financial results.

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Related information

Our Company

Why Ameriprise
  • More people come to Ameriprise for financial planning than any other company2.
  • We have more than 2 million individual, business and institutional clients3.
  • Ameriprise Financial has more than 10,000 branded financial advisors4.